During the LIV Golf Team Championship last October, former COO Atul Khosla told reporters the goal for 2023 would be to commercialize the product.
Just days ahead of its second season debut in Mexico, the upstart circuit led by Greg Norman and financially backed by Saudi Arabia’s Public Investment Fund announced its first global partner.
EasyPost will be LIV’s official shipping solutions partner and will not be part of broadcasts, social content and tournament signage. The company, based in Lehi, Utah, was founded in 2012 and says it aims to provide solutions to global shipping challenges. Cam Smith has worked with EasyPost in the past and Patrick Reed is currently sponsored by the company.
“We are thrilled to sponsor LIV Golf in 2023,” said Sam Hancock, VP of Growth at EasyPost. “Their innovative approach to golf will bring the sport to a broader range of spectators, and that’s something we are excited to get behind. We share the same mission, to modernize and innovate in our respective fields.”
LIV Golf lawyers admitted to “virtually zero” revenue in 2022 in a recent court filing and the deal with EasyPost is a step towards getting out of the red after spending hundreds of millions (if not a billion) in year one.